All About City is the only advertising-free news & media company in Singapore.
ExpatSG is the biggest Expat platform in Singapore, leading in social media we reach the most Expats in town. With All About City we also target millions of locals & tourists, in total we are diversified across 150 platforms and reach up to 50,000 members & visitors of all ages per day.
Offering a mobile friendly experience by integrating all popular social media platforms, it is the only event & happening portal in Singapore where visitors can read the organizer's latest social media posts, interact with their Facebook fan pages & directly play video & audio files within the organizer's directory & event listings.
All information within a single listing and always up-to-date with today's trends, it is also offering multiple options to directly email organizers without leaving the page and/or interact with customers' Apps to book a table or RSVP to events by WhatsApp, messages to your fan page & more.
Singapore's first & only WhatsApp Broadcast was installed due to peoples interests shifting to social media apps and the email newsletter to end-users was placed on the retired list.
WEBSITE
Social Media: 200,000+ followers / members
Telegram
MeetUp
Twitter:
Email subscribers
PAGEVIEWS PER MONTH:
January: 135,885
February: 160,876
March: 190,355
April: 216,100
May: 252,511
June: 383,385
July: estimated 450,000
PAGEVIEWS PER DAY:
12,000 - 18,000 average daily webhits (July 2019)
BROADCASTS:
15 February: 9,276
3 March: 12,342
6 April: 17,254
1 May: 21,308
6 June: 26,253
30 June: 31,945
Moderating more than 100 groups / pages, including Singapore's biggest Expat group & Event group, all content is controlled and subject to an admin's approval. Members / followers are mainly living in Singapore or joining before moving to Singapore and submit more than 3,000 average posts per day.
THEME GROUPS:
Asia Travel Guide, All About Singapore, Arts & Culture, Beauty, Fashion, Lifestyle, Business, Charity, Children, Classifieds, Entrepreneurs, Events, Expats, Families, House Managers, Husbands, Jobs, Men, Models, Nightlife, Promotions, Property, Singles, Sports & Recreation, Students, Vegetarian & Vegan Food, Women.
EXPAT GROUPS:
African-, American-, Argentinian-, Armenian-, Australian-, Austrian-, Bangladeshi-, Belgian-, Brazilian-, British-, Bulgarian-, Cambodian-, Canadian-, Chilean-, Chinese-, Colombian-, Costa Rican-, Cuban-, Dutch-, European-, Filipino-, French-, German-, Greek-, Hungarian-, Indian-, Indonesian-, Irish-, Israeli-, Italian-, Japanese-, Korean-, Latin American-, Malaysian-, Mexican-, Myanmar-, Nepalese-, New Zealand-, Pakistani-, Panamanian-, Peruvian-, Polish-, Portuguese-, Romanian-, Russian-, Scandinavian-, Spanish-, Sri Lankan-, Swiss-, Taiwanese-, Thai-, Turkish-, Ukrainian-, Venezuelan-, Vietnamese Expats in Singapore
FAN PAGES:
All About Alcohol, All About Beer, All About Cocktails, All About Coffee, All About Schnapps, All About Singapore, All About Vodka, All About Whisky, All About Wine, Beauty, Fashion, Lifestyle, Bundesliga in Singapore, Business in Singapore, Changi Village, Christmas in Singapore, Comedy in Singapore, Dancing in Singapore, DJ Events in Singapore, Expats in Singapore, Fashion & Beauty in Singapore, Father's Day in Singapore, Fitness in Singapore, Golf in Singapore, Halloween in Singapore, Happy Hour in Singapore, Hip Hop in Singapore, House Managers, Ladies Night in Singapore, Live in Singapore, Lunar New Year in Singapore, Lunch in Singapore, Mother's Day in Singapore, Night Clubs in Singapore, Oktoberfest in Singapore, Rugby in Singapore, Urban Farming - Grow organic food at home, Valentines Day in Singapore, Yoga in Singapore.
Active Users: 70%
2/3 of members are active
Growth:
10,000 new members per month
Age and Gender:
Organic Post Reach:
Age and Gender:
(Click on photos for the link to the relevant group)
Details to previous emails,.
Due to wider & faster reach via our social media platforms, we retired our em`ail database to endusers in summer 2017.
Average open rate - first email: 15.9 % - 24.1 %
Average open rate industry specific - first email: 26.8 % - 27%
Average open rate industry specific - re-send to unopened: 47.7 %
Average click through rate: 4.8 %
Salaries:
Less than 60,000: 26 %
60,000 - 120,000: 42 %
More than 120,000 32 %
Gender:
Female 49 %
Male 51 %
Top 5 interests:
Travel
F&B
Wellness
Education
Property
Holding Management
Daniel Badr
Founder
Sabine Müller
Co-Founder
Terence Yeo
COO
Bobby Dennie
IT
Eoin Ó Muimhneacháin
International Law
Nadia Moynihan
Law
Samina Malik
Fashion & Beauty, Lifestyle
All About City - Singapore
Yoga / Health
Eliane Boving
[email protected]
Fitness in Singapore
Angela Aiken
Ting Ting Low
Catherine Yeap
Natalyne Tan
Sharon Wong
[email protected]
Social Media
Kate Lim
Thea Wong
Rosse Sha
Iva Jo
Melody Koo
Eugene Wong
Michael Hirn
Htat Oon
Listings
Raden Mailisa Fitria
DJ-Events
Serene
Beauty, Fashion, Lifestyle
Genie Sharni
All About City - Bali
Nurfita Rachmawati
Management
Alberto Furger
Management
[email protected]
Launch end 2019
All About City - Batam
Jessi Yesita
Management
Launch end 2019
All About City - Bintan
Jessi Yesita
Management
Launch end 2019
