All About City

All About City is the only advertising-free news & media company in Singapore.

ExpatSG is the biggest Expat platform in Singapore, leading in social media we reach the most Expats in town. With All About City we also target millions of locals & tourists, in total we are diversified across 150 platforms and reach up to 50,000 members & visitors of all ages per day.

Offering a mobile friendly experience by integrating all popular social media platforms, it is the only event & happening portal in Singapore where visitors can read the organizer's latest social media posts, interact with their Facebook fan pages & directly play video & audio files within the organizer's directory & event listings.

All information within a single listing and always up-to-date with today's trends, it is also offering multiple options to directly email organizers without leaving the page and/or interact with customers' Apps to book a table or RSVP to events by WhatsApp, messages to your fan page & more.

Singapore's first & only WhatsApp Broadcast was installed due to peoples interests shifting to social media apps and the email newsletter to end-users was placed on the retired list.


WEBSITE


Social Media: 200,000+ followers / members

FACEBOOK

Instagram


WhatsApp


Telegram


MeetUp


Twitter:

Email subscribers

Website details

PAGEVIEWS PER MONTH:
January: 135,885
February: 160,876
March: 190,355
April: 216,100
May: 252,511
June: 383,385
July: estimated 450,000

PAGEVIEWS PER DAY:
12,000 - 18,000 average daily webhits (July 2019)

BROADCASTS:
15 February: 9,276
3 March: 12,342
6 April: 17,254
1 May: 21,308
6 June: 26,253
30 June: 31,945

Facebook insights & links

Moderating more than 100 groups / pages, including Singapore's biggest Expat group & Event group, all content is controlled and subject to an admin's approval. Members / followers are mainly living in Singapore or joining before moving to Singapore and submit more than 3,000 average posts per day.

THEME GROUPS:
Asia Travel Guide, All About Singapore, Arts & Culture, Beauty, Fashion, Lifestyle, Business, Charity, Children, Classifieds, Entrepreneurs, Events, Expats,  FamiliesHouse Managers, Husbands, Jobs, Men, Models, NightlifePromotions, Property, Singles, Sports & Recreation, Students, Vegetarian & Vegan Food, Women.

EXPAT GROUPS:
African-, American-, Argentinian-, Armenian-, Australian-, Austrian-, Bangladeshi-, Belgian-, Brazilian-, British-, Bulgarian-, Cambodian-, Canadian-, Chilean-, Chinese-, Colombian-, Costa Rican-, Cuban-, Dutch-, European-, Filipino-, French-, German-, Greek-, Hungarian-, Indian-, Indonesian-, Irish-, Israeli-, Italian-, Japanese-, Korean-, Latin American-, Malaysian-, Mexican-, Myanmar-, Nepalese-, New Zealand-, Pakistani-, Panamanian-, Peruvian-, Polish-, Portuguese-, Romanian-, Russian-, Scandinavian-, Spanish-, Sri Lankan-, Swiss-, Taiwanese-, Thai-, Turkish-, Ukrainian-, Venezuelan-, Vietnamese Expats in Singapore

FAN PAGES:
All About Alcohol, All About BeerAll About CocktailsAll About CoffeeAll About SchnappsAll About SingaporeAll About VodkaAll About WhiskyAll About Wine, Beauty, Fashion, LifestyleBundesliga in Singapore, Business in Singapore, Changi Village, Christmas in Singapore, Comedy in Singapore, Dancing in Singapore, DJ Events in Singapore, Expats in Singapore, Fashion & Beauty in Singapore, Father's Day in Singapore, Fitness in Singapore, Golf in Singapore, Halloween in Singapore, Happy Hour in Singapore, Hip Hop in Singapore, House Managers, Ladies Night in Singapore, Live in Singapore, Lunar New Year in Singapore, Lunch in Singapore, Mother's Day in Singapore, Night Clubs in Singapore, Oktoberfest in Singapore, Rugby in Singapore, Urban Farming - Grow organic food at home, Valentines Day in Singapore, Yoga in Singapore.

Active Users: 70%

2/3 of members are active

Growth:
10,000 new members per month

Age and Gender:

Organic Post Reach:

Instagram insights

Age and Gender:

MeetUp details & links

(Click on photos for the link to the relevant group)

Email details

Details to previous emails,.
Due to wider & faster reach via our social media platforms, we retired our em`ail database to endusers in summer 2017.

Average open rate - first email: 15.9 % - 24.1 %

Average open rate industry specific - first email: 26.8 % - 27%

 

Average open rate industry specific - re-send to unopened: 47.7 %

Average click through rate: 4.8 %

Salaries:
Less than 60,000: 26 %
60,000 - 120,000: 42 %
More than 120,000 32 %

Gender:
Female 49 %
Male 51 %

Top 5 interests:
Travel
F&B
Wellness
Education
Property


Holding Management

Daniel Badr
Founder

Sabine Müller
Co-Founder

Terence Yeo
COO

Bobby Dennie
IT

Eoin Ó Muimhneacháin
International Law

Nadia Moynihan
Law

Samina Malik
Fashion & Beauty, Lifestyle

All About City - Singapore


[email protected]

Yoga / Health

Eliane Boving
[email protected]

Fitness in Singapore

Angela Aiken
Ting Ting Low
Catherine Yeap
Natalyne Tan
Sharon Wong
[email protected]

Social Media

Kate Lim
Thea Wong
Rosse Sha
Iva Jo
Melody Koo
Eugene Wong
Michael Hirn
Htat Oon

Listings

Raden Mailisa Fitria

DJ-Events

Serene

Beauty, Fashion, Lifestyle

Genie Sharni


All About City - Bali

Nurfita Rachmawati
Management

Alberto Furger
Management
[email protected]

Launch end 2019


All About City - Batam

Jessi Yesita
Management

[email protected]

Launch end 2019


All About City - Bintan

Jessi Yesita
Management

[email protected]

Launch end 2019